Tennis News Wire -
The Women’s Tennis Association (WTA) announced the appointment of four new members to its Global Advisory Council of international business leaders.
Ms. Bessie Lee, CEO of GroupM China; Ambassador Winston Lord, Chairman Emeritus of the International Rescue Committee and former United States Ambassador to China; Mr. Bruce Rockowitz, Group President and CEO of Li & Fung Limited; and Mr. William Pfeiffer, CEO and Founder of Dragongate Entertainment, will join WTA’s group of leading international business advisors that have, since the Council’s formation in 2003, provided the WTA with strategic counsel on a variety of core business, marketing and governance matters. The four new members will contribute in particular to the WTA’s business aspirations in the Asia-Pacific region and offer expert insight into how best to further the WTA’s footprint in business, entertainment and government relations, with an emphasis on China.
The WTA’s mission to develop women’s tennis in Asia-Pacific took flight in 2008 when its third corporate office opened in Beijing, designed to serve as a hub for all Asia-Pacific marketing and sales activity, in addition to supporting the sport’s grassroots growth in China. 2009 witnessed the elevation of the China Open to one of the four most important tournaments on the calendar, and in 2011, the WTA signed its first two sponsors in Asia-Pacific - Chinese apparel company Peak and Jetstar, a subsidiary of Qantas Airlines.
"The new Global Advisory Council members bring deep-rooted Asian expertise and will help the WTA grow and prosper globally, with an emphasis on further penetrating the Asia-Pacific region,” said Stacey Allaster, Chairman and CEO of the WTA. "Our Global Advisory Council members have over the years kept our organization on the cutting edge of business trends and have steered our sport in the constant direction of growth.”
Members of the WTA’s Global Advisory Council include Richard Branson, Chairman & Founder of Virgin Group; Karen Elliott House, former Publisher of the Wall Street Journal; Ed Meyer, former CEO of Grey Advertising; Arnon Milchan, Owner & Founder of Regency Enterprises; Billie Jean King, Founder of the WTA and of the Women’s Sports Foundation; Wick Simmons, Former CEO of NASDAQ; Claude de Jouvencel, former COO of Grand Marnier; Scott Mead, President & Founding Partner of Richmond Park Capital and former head of Goldman Sachs’ technology practice; Jan Soderstrom, Senior Partner at Somo Partners and former SVP of Marketing at Visa International; Jay Lorsch, Harvard Business School Professor of Human Relations; Darcy Antonellis, President of Warner Bros. Technical Operations; and Kim Williams, COO of the NFL Network.