Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.

Voya Financial, Inc. announced that the company is amplifying its integrated media support of ESPN’s  telecast of the US Open with the continuation of an online campaign that premiered during Voya’s sponsorship of ESPN’s Wimbledon telecast. The campaign includes six new humorous video shorts featuring ESPN tennis commentator Brad Gilbert. They comprise the second installment of a series titled “Gilbert’s Glossary” that will appear on social and digital media outlets.

Voya’s sponsorship of ESPN’s coverage spans the entire duration of the US Open and will air over two weeks — from Aug. 31 through Sept. 13 — across ESPN networks. The agreement features a number of media rights including significant commercial inventory, live Voya “Bench Talk” segments with accompanying graphics and audio mentions, and the debut of 360-degree “freeD” replay technology with Voya on-screen branding.

Throughout the US Open, Gilbert will star in six Voya-produced videos designed for social media and online syndication. The first set of videos during Wimbledon generated more than 4 million consumer views. This second set also features Gilbert’s unique personality and style as he explains tennis terms such as Paint the Lines, Bagels and Breadsticks, Moonball, Flatliner, Fearhand and Dead Let Court.

To view a sample of the videos in the “Gilbert’s Glossary” campaign, please visit http://go.voya.com/tennispaintthelines and http://go.voya.com/tennisbagelsandbreadsticks.

Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.