Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.

The sport and entertainment agencies of the Lagardère Group announced that they are being renamed under a common corporate brand: Lagardère Sports and Entertainment. This new brand will replace the brand of Lagardère Unlimited as one of the four divisions of the Lagardère Group.

In addition, all sports marketing agencies within this division, including Sportfive, World Sport Group, IEC in Sports, Sports Marketing and Management and Lagardère Unlimited Inc., will now be unified under a single commercial brand, being Lagardère Sports with all entertainment businesses under the brand Lagardère Live Entertainment.

“Sport and Entertainment is in our DNA. We have a rich history that started nearly 50 years ago. To consolidate our ambitions, we set out on a series of strategic acquisitions. As our integration continues, the launch of our unified brand is a logical and necessary outcome. The Group is transforming and the recent reorganization has already yielded positive results. We’re combining our forces to be stronger, more agile and to capitalize on growing opportunities in the sports and entertainment business,” said CEO Arnaud Lagardère.

Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.