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Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.
The ‘Visit Orlando’ tourism board was very pleased with its US Open campaign, which included on-court signage and a booth on site at the tournament.
The organization described the campaign as a success on its newsletter, saying, “Visit Orlando engaged with the 700,000-plus attendees by inviting them into an interactive booth, as well as showcasing the brand via a courtside logo to more than 200 countries.”
It became the official global tourism partner of the tournament a year ago, with the CEO of Visit Orlando, announcing the deal, describing the partnership as a way to reach “potential travelers in all of our key markets.”
The sponsorship is also tied to the USTA’s recent move to build a $60 million facility in the region, linking the two together.
Tourism is a $60 billion industry in Orlando, with the campaign aimed at drawing even more visitors to the popular destination in Florida. The new tennis facility is to have more than 100 courts.
Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.
