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Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.
Tennis Australia and broadcaster Eurosport has extended their deal, which will continue to 2021.
They will begin in January 2017 with the new agreement granting Eurosport exclusive media rights. It will host 50 territories across Europe, which will watch the Australian Open, Hopman Cup, Brisbane International, Apia International Sydney and the World Tennis Challenge from Adelaide.
“The Australian Open is much more than just the first Grand Slam of the year,” Tennis Australia CEO Craig Tiley said. “It marks the start of the global annual sporting calendar through four weeks of world class events during Australia’s summer. As such, we are delighted to have taken our relationship with Eurosport and the Discovery Group to a new level. As viewing habits consolidate through multiple screens, compelling engagement through online platforms is at the heart of this new deal.”
The new deal promises around 300 hours of live coverage on Eurosport’s TV channels and live online coverage of available matches from each event as produced by Tennis Australia – including up to 16 simultaneous live match courts from the Australian Open.
Tennis Australia will also produce and make available to Eurosport original programming content from October each year, including match highlights, player, tournament and city profiles.
Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.