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Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.
Stanislas Wawrinka is becoming a bigger name internationally, as his new endorsement portfolio illustrates.
According to Sportsbusiness Journal, Evian is expanding its sponsorship of the two-time Grand Slam event champion. Though their previous agreement was only in Switzerland, Wawrinka will now be an international ambassador of the company. The partnership follows Wawrinka’s victory at the French Open, making him a two-time Grand Slam event champion.
It will use Wawrinka in social media campaigns and also put him on its water bottles. The French-bottled water company has prestigious ties in tennis, sponsoring Wimbledon, the French Open and Maria Sharapova.
Previously, Wawrinka had re-signed with Yonex, getting $5 million annually in what was the biggest endorsement ever for the racket maker. Another international endorser is watch company Audemars Piguet. He is also sponsored by Subaru in Switzerland, as well as local companies like his regional bank, but is now getting more global offers.
The new agreement will help increase Wawrinka’s position among the highest earning players, where he is currently in ninth with endorsements of $7.5 million.
Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.