Copyright © 2016. No duplication is permitted without permission from Bob Larson Tennis.

Tennis Australia is about to see its annual income reach AU$300 million, according to Tennis Australia CEO Craig Tiley.

“We will go close to it this year and could reach it if a number of factors work,” said Tiley, speaking to the Australian Financial Review.

If not, further increases would soon push it across that barrier, he added.

“Last year was a record result for the organization, as was the previous year. And we are on track again for another record double-digit surplus.”

That is up from AU$206.1 million two years ago.

It means the association will become the fourth largest earning sport in the country, behind Australian Rules football, rugby, and cricket.

The rise has been propelled by lucrative sponsorships such as with Kia and ANZ, as well as new deals with companies like Blackmores. It has also increased TV rights income, and boosted corporate hospitality with luxury offerings. Ticket sales are also up six percent, and spending around the grounds is also increasing.

That is in contrast to some of the country’s other big events, which are seeing attendance falling.

Spending is also increasing. The Grand Slam event has increased prize money significantly, and has taken TV production in-house to provide customized broadcasts for different stations.

Copyright © 2016. No duplication is permitted without permission from Bob Larson Tennis.