Copyright © 2016. No duplication is permitted without permission from Bob Larson Tennis.

Jacob’s Creek has announced a new partnership with the BNP Paribas Open as the official wine and promotional partner. The annual event, which takes place in Indian Wells, Calif., from March 7-20, is the biggest two-week combined ATP World Tour and WTA professional tennis tournament.

Ticketholders will be able to find Australia’s largest wine brand at concession stands, restaurants, suites and throughout the Indian Wells Tennis Garden.

Jacob’s Creek has been supporting professional tennis since 2006 through its sponsorships of the Australian Open, the China Open and the US Open. However, this year the world’s most awarded winery will be rooting for current World No. 1 ranked men’s tennis player Novak Djokovic, who is also star of the winery’s “Made By” film series. The documentary tells the story of the people, places and passions that have helped personally and professionally shape Novak into the champion he is today.

Copyright © 2016. No duplication is permitted without permission from Bob Larson Tennis.