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Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.
Sales have tripled for Yonex Switzerland since Stanislas Wawrinka’s French Open victory, with the racket and clothing manufacturer set to also benefit from the success of former No. 1 Martina Hingis and promising teenager Belinda Bencic.
The company has a racket deal with Hingis and a clothing and racket deal with Bencic.
But it is Wawrinka who has provided the biggest boost so far, with ‘Stan the Man’ t-shirts hot sellers at the Davis Cup tie in Geneva. What the company lacked however, were the bottom halves to go with it — the distinctive grey and red checked versions that Wawrinka made infamous at the French Open.
The initially criticized design became an international best-seller as Wawrinka went all the way to the title. But the CEO of Yonex Switzerland, Philipp Kurz, had ordered only a few hundred when buying stock the previous year, hardly anticipating the following the questionable attire would acquire. A few more were received from Yonex’s central office in Japan, but hardly enough to meet demand at the flagship store in Switzerland. “The phone rings constantly,” he told a local newspaper.
At the Davis Cup tie, the 10 pairs at the booth were sold for $92USD within minutes on the first day of play. And the key ring version had not yet arrived in the country.
A bigger order will definitely be placed for Wawrinka’s clothing next season, though the No. 4 is not giving details. “Something exciting,” he said.
Wawrinka re-signed a $20 million deal with Yonex a year ago.
Copyright © 2015. No duplication is permitted without permission from Bob Larson Tennis.